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How do I promote my business with BirthdayPak?
BirthdayPak is an award-winning, multi-channel marketing program that puts your business front and center in the homes of your most coveted audience…influential women in your community with the spending power to become YOUR best customer. Equally important, BirthdayPak engages these women at the exact moment when they are most receptive to your message as they make plans to celebrate one of life's most important milestones…their birthday!
How does BirthdayPak work?
BirthdayPak works by integrating compelling direct mail with a personalized online experience that engages the audience with the promise of valuable offers from the best businesses in the area…including yours!
Step 1: The Engagement
The engagement begins with the arrival in the mailbox of our beautifully printed and highly-personalized BirthdayPak...the look and feel of the package combined with its timely arrival assures that it gets opened!
Step 2: The Intrigue
Once the BirthdayPak is opened, the women find valuable personalized promotional gift cards from an exclusive group of local retailers including fine dining establishments, day spas, clothing boutiques and jewelry stores.
Step 3: Activation = Permission
Through a simple and personalized online activation process, the promotional gift cards are activated as the women agree to become part of one of our hyper-local BirthdayPak Communities. This assures them of receiving timely electronic communications from BirthdayPak on behalf of your business and the other local businesses featured in their BirthdayPak.
Step 4: Sharing the Fun
Once the women have used their BirthdayPak Gift Cards, they share the program with their family and friends through social media outlets both offline and online. This viraling effect helps to grow our community which, in turn, leads to more business for your business.
Key features and benefits for the featured advertisers
- Inclusion into an exclusive group of local advertisers that are similarly focused on a common goal of both protecting and promoting their brand.
- Access to 12,000 unique women annually in your immediate community with the means and motivation to become your client or customer.
- Inclusion of your hyper-linked logo on the BirthdayPak "Thank you" Page, which provides trackable clicks from our website to yours.
- Inclusion into the dynamic BirthdayPak "Bundled Email Platform" that delivers meaningful and timely messages from you and your business to the BirthdayPak community providing critical re-engagement opportunities for your business and the consumer.
- Inclusion into the BirthdayPak advertiser retention program, which allows you to deliver more value to your existing customers, further insuring their loyalty.
- Automated and timely email reports of all relevant data, including overall market performance, intended response to your offer, relational reporting of performance specific to your business vs. other similar businesses, and clicks to your website driven by BirthdayPak, etc.
BirthdayPak's proven platform delivers a level of measurability and accountability that gives you control over your marketing budget while helping to achieve the following critical marketing milestones:
- Acquiring a steady stream throughout the year of qualified prospects
- Converting prospects to 1st time customers
- Converting existing customers to frequent and loyal customers
- Converting loyal customers into evangelists for your business
So you can focus on the business at hand!
To feature your business in BirthdayPak call: 888-544-3872
"The Wooden Duck began with BirthdayPak in September, 2010 and we are very pleased with the results. One of our business goals is to build off of our existing customer base by aggressively marketing to demographics that will create potential new customers. The problem has been how to identify the locations of these demographics to allow for precise target marketing at a price that fits our budget.
BirthdayPak’s target demographics fit in perfectly with our new customer profile for expanding our customer base. We are convinced that once we have a new customer walk through our front door and see the products that we offer, as well as the exceptional customer service, they will be back.
While the BirthdayPak redemption results alone are adequate to be satisfied with the program, the real payoff occurs when these customers return and purchase additional products, at full price, largely thanks to BirthdayPak’s ongoing email platform. This is the real value of the program.”
-Art & Jane B., Owner of The Wooden Duck
"Since the very first month that we participated with BirthdayPak, I have been able to measure the results and there has not been one month since we have started that we have not come out on top.
We’ve come out on top in a number of ways. One, it has increased the revenue to my company on a monthly basis. It’s given people an opportunity to come in and experience the services, the atmosphere, the customer service that we provide in my spa to folks that maybe hadn’t been in before or hadn’t been in for awhile.
So, in terms of measurability of the effectiveness of BirthdayPak, it’s amazing. And again, a winner each month so far, and I have been with the company for almost two years now.”
-Roseanne K., Owner of The Body Serene Day Spa
"I just wanted to let you how happy I am with our first month’s experience with BirthdayPak! The mailing was a very professional looking piece and the customer response was excellent. We tracked the check averages upon redemption and were very pleased to see how high the averages were. Thanks again!”
-Mike P., Owner of Court Jester Restaurant
"BirthdayPak is an integral part of our marketing mix. With BirthdayPak, we have had great success in reaching out to new customers, as well as waking up former or existing customers. Not only that, but we are able to market to these people again and again with the ongoing e-marketing platform that BirthdayPak incorporates for us! Thank you!”
-Henry C., Owner of Nectar
"I use BirthdayPak and it is a great way to attract new customers. We definitely see a very positive ROI from using BirthdayPak. It is very easy to set-up and after a little bit of initial work on your part, it runs itself! Not only that, but compared to other marketing methods I have tried, it is relatively low cost and can fit any budget. I have known Jennifer for many years and she is top notch. She is always trying to help grow my business with BirthdayPak and she is very easy to work with. I would definitely recommending giving BirthdayPak a try."
-Jeff B., Owner of The Gift Store
“Naples is a very tricky market when it comes to choosing advertising. With the rush of high season for a few months and a drought come summer, it is difficult to find the one marketing tool that works 12 months out of the year.
We joined BirthdayPak two years ago and found that regardless of the time of year, the response has been extremely steady. Not only that, but with the matrix by which clients are targeted, we see primarily new customers entering our establishment, and many of them are bringing friends along to celebrate their birthday. It is up to us to showcase what we do and make sure that they will return.
Susana has been great to work with and extremely helpful in explaining the process of how the mailing works. We never felt a hard sell, but rather found someone that believes in their product.
We will continue using BirthdayPak in the future and are excited about Naples’ future.”
-Tom N., Owner of Lamoraga
“We don’t do a lot of advertising and BirthdayPak is one of the few things that we do. So the fact that we do we certainly recommend it.”
-Marty G., Owner of White Dog Cafe
"Out of all the advertising that we have done whether it be print, radio, or TV, nothing has proven to be measurable and shows a return on investment like what we do with BirthdayPak, nothing at all it doesn’t even come close."
-Matthew L., VP of Operations at Ruth’s Chris Steak House